Why You Should Not Rush Your Grand Opening
Are you planning a grand opening
ceremony for your business? Is your brand working on a special celebration to mark the opening of its business?
If yes, then you need to understand one basic thing: The date of your grand opening is not that important.
Generally, people think, “Oh my goodness, I have to have my grand opening on this date.” But most of the time, the date is not that crucial.
What is more important is properly preparing for it, making sure that your logo and packaging is right, and that the audience you’ll be speaking to is there.
A lot of people waste money rushing their grand opening. I’ve had clients come to me saying they already had a date for grand opening and they didn’t even have a logo yet.
If you don’t have those basic things like logo, packaging, product that you’re showing people, you’re going to have a grand opening that will confuse people and leave them wondering, “Err, is this the business or what’s going on?”
We’ve all been there where we’ve seen a business that didn’t look ready for business. You don’t want your business to be that business. It is not a good look for you, your company and the services that you render.
Remember, you don’t get a second-chance to make a first impression. That’s why you want to make sure that your impression is good, that it’s right, that you have a proper brand identity and you have leveraged on proper consultation about your service and business.
Don’t be like other people who rush their logo or service because they’ve started paying rent on the building they acquired. Don’t be like the brands who rush their packaging because they just want to get the grand opening out of the way. If you do so, it will be detrimental to your business in many ways.
For starters, in rushing a grand opening, the service you offer will be poor. The rush will hurt the quality of service rendered. And when you offer poor quality of service, you make a poor first impression which will in turn hurt your reputation. Word will quickly get out about the poor service of your company. Folks will eventually avoid patronizing you and your brand. And this defeats the purpose of creating the business in the first place.
Trying damage control at this point, trying to fix what has been broken, only leads to more expenses that could have been avoided in the first place.
A grand opening is great, only when the basics have been taken care of. You cannot attract attention to a business if the quality of service is not right yet. You cannot shine the spotlight on a brand whose logo is poor. It is imperative to note that what is worth doing at all is worth doing well.
So, instead of rushing it, why not take a step back and analyze where you stand?
If you need help with your grand opening, don’t hesitate to reach out to us. Ours is a team of experts who have years of experience helping brands to transform their grand opening ceremony into an unforgettable experience for the customers.